Food delivery, mobile app
A faster way to order lunch to the office
A redesign of ordering, checkout and order tracking for a food service built around one promise: comfort at your office.
- Role
- Product designer
- Platform
- iOS and Android
- Audience
- Office workers aged 23 to 30
- Scope
- Research, flows, UI, prototyping
- +40%User retention
- 4Taps to order a meal
- 5Research-to-prototype stages
Overview
The app lets office workers order from a range of cuisines straight to their desk, track orders and get meal suggestions. Users complained about navigation, a dated interface, a complicated checkout and no order tracking.
- A better order tracking experience
- Mobile first
- A minimal, fresh interface
- Easier navigation with fewer steps
Research
- Competitive analysis of food delivery apps
- A survey of office workers aged 23 to 30
- Key issues: price discrepancies, unclear delivery times, poor navigation, food quality and complicated menus
Flows
The navigation flow was designed so ordering a meal takes only four taps.
Sketches and wireframes
Storyboards and sketches helped empathize with the user journey and spot problems early. Several rounds led to a clearer tracking experience.
High fidelity
Ordering
Sign-up, home, dish selection, sides and drinks, light and dark mode, and custom combos for faster repeat orders.
Tracking
Confirmation, order progress, live rider location and a one-tap call option.
