All case studies

HealthTech and accessibility, 2023

VitalMonitor: designing health tech older adults trust

A remote patient monitoring app built so that a 75-year-old with low tech literacy could track chronic conditions confidently, with WCAG AAA as the baseline rather than the stretch goal.

Role
Product designer
Users
Patients aged 65+
Year
2023
Standard
WCAG AAA
  • 85%Onboarding success for users over 70
  • +40%Daily logging adherence
  • 4.8App Store rating

The challenge

Existing solutions felt clinical and cold, with small text and complicated navigation. The goal was an app older patients could use on their own, with confidence.

Research

Testing with 15 participants over 65 surfaced three clear problems:

  • Tremors: standard buttons were too small to tap accurately.
  • Confusion: icons like hamburger menus and gears meant nothing.
  • Anxiety: people were afraid of deleting something by accident.

“I don't want to break it. I just want to tell the doctor my blood pressure.”

User test participant

Radical simplicity

Accessibility first

  • Typography: 18px base size and 7:1 contrast.
  • Touch targets: at least 60×60px, beyond the 48px standard.
  • Navigation: clear text labels like "Home" and "My health" instead of abstract icons.

Password-free onboarding

Passwords are a major barrier, so sign-in uses Face ID or Touch ID, with a magic link by email as the fallback.

Feedback people can feel

Older users often can't tell whether a tap registered. Gentle haptic feedback confirms every successful entry, and subtle depth makes buttons look pressable and distinct from text.

Impact

  • 85% onboarding success for users over 70.
  • Daily logging adherence up 40%.
  • 4.8 out of 5 on the App Store, with reviews praising how easy it is to read.
Next case study Better checkout Food delivery, mobile app

Hiring for a product that has to get it right?

Bring me your most complex platform. I'll bring 10+ years of product design, the leadership to align a room, and the skills to build the first version myself.

  • Product design and design leadership roles
  • Enterprise SaaS, marketplaces, fintech and AI products
  • Remote, hybrid or relocation